HARDLOGIC is essentially a pseudonym; I’m Eric Clarkson, a Freelance Art Director. I work independently with small to medium-sized businesses, and also as a subcontractor with advertising and creative firms around the US.

My experience in these environments allows me to work directly with clients on smaller projects, or as part of a team on large campaigns. I've been fortunate enough to work with a number of clients with national and international exposure, such as: Blockbuster, Coke, eBay, Guinness, HGTV, Intuit, NBC, Panda Express, and Wells Fargo.

I have a BFA in Graphic Design from the University of Tennnessee in Knoxville, but have lived and worked in some of the larger markets around the country, including New York and San Francisco. Freelance work has allowed me to experience different aspects of the creative process, as well as different creative environments.